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![MEI Dubai]()
Emirates Palace Mandarin Oriental
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![Adare Manor, Ireland]()
Adare Manor
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![Sand & Koal, Emirates Palace Mandarin Oriental]()
Sand & Koal
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![Potong, Bangkok]()
Potong, Bangkok
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![Close-up of a gourmet dish featuring a small tart filled with cream, topped with shaved truffles, on a decorative white plate with lacy edges, in a dimly lit restaurant setting.]()
Avatara, Dubai
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![Man with shaved head reaching for food on a glass plate at a restaurant, with other diners visible in the background.]()
TakaHisa x Chef Kimur
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![Dimly lit bar with bottles of alcohol on shelves behind the counter, a large hanging light fixture above, and a few patrons seated at the bar, with cozy chairs and a small lit candle in the foreground.]()
The Abu Dhabi Edition
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![Person holding a glass of white wine in front of large window with a view of the sunset and ocean. Potted plants are on the windowsill, and chairs and tables are visible outside.]()
Rosewood Abu Dhabi
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![A woman in a white dress stands near a pool in a desert-style courtyard with palm trees, beige stucco walls, and Moroccan-style lanterns at dusk.]()
Bab Al Shams
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![A person pouring wine into a wine glass, with a second glass on the table, in a black-and-white photo.]()
99 Sushi
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![Chefs preparing food at a buffet table at a restaurant, decorated with black flowers and plates, with guests in the background.]()
St. Regis Saadiyat Island
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![Elegant plated seafood dish with white fish, caviar, and garnishes on a white plate, set in a fine dining restaurant.]()
Suhring, Bangkok
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![A waiter pours champagne into a glass at a restaurant, with other glasses and a decanter on the table.]()
LPM Abu Dhabi
Rooted in the UAE, Shaped for the World
The UAE Food Guide is an independent editorial platform focused on hospitality. Rooted in Abu Dhabi, our work spans hotels, restaurants, cafés, and cultural dining spaces across the region and internationally.
We work with a limited number of partners through a commissioned editorial process, shaping how an experience is understood, positioned, and remembered.
What we do
Long-form features developed through an experience-led approach, grounded in place, design, and the people behind each concept. Hotels, restaurants, cafés, considered in full.
Translating a brand's identity into image and narrative through our creative studio, Curated. Visual worlds and campaign stories that are refined, consistent, and culturally grounded.
Positioning hospitality brands within their market and cultural context, identifying what defines the experience beyond the menu or amenities, and clarifying how a brand shows up with consistency and intention.
Identifying the ideas, behaviours, and cultural cues shaping hospitality today, and translating them into clear perspective for brands navigating a complex market.
How We Work
Immersion
Each partnership begins with direct experience. We visit, stay, eat, observe, and engage with the people behind a concept before recommendations are made or stories are developed.
This process allows us to understand not only what a brand offers, but how it exists within its cultural, competitive, and hospitality landscape.
Insight & Positioning
From this foundation, we identify the ideas, behaviours, and differentiators that define an experience.
Whether through editorial development, strategic consultancy, or creative direction, we work to clarify what makes a brand distinctive and how it should be understood by its audience.
Narrative & Creative Direction
Insights are translated into narrative frameworks, content direction, and creative concepts that reflect the identity of a brand with consistency and intention.
Our approach considers the spatial, cultural, and human elements that shape perception and create lasting connection.
Content & Execution
Content is developed as an extension of strategy, ensuring that editorial, visual, and digital outputs remain aligned with the core narrative.
From long-form features and campaigns to social content and launch communications, every touchpoint is designed to reinforce the same story.
Long-Term Partnerships
For select clients, our involvement extends beyond individual projects through ongoing advisory, audience development, partnership strategy, and creative consultation.
We work on a limited basis to ensure each partnership receives the level of attention, insight, and care it requires.
Follow Our Journey
