Rooted in the UAE, Shaped for the World
The UAE Food Guide is an independent editorial platform focused on hospitality. Rooted in Abu Dhabi, our work spans hotels, restaurants, cafés, and cultural dining spaces across the region and internationally.
We work with a limited number of partners through a commissioned editorial process, shaping how an experience is understood, positioned, and remembered.
What we do
Editorial & Narrative
Long-form features developed through an experience-led approach, grounded in place, design, and the people behind each concept. Hotels, restaurants, cafés, considered in full.
Brand Strategy & Positioning
Positioning hospitality brands within their market and cultural context, identifying what defines the experience beyond the menu or amenities, and clarifying how a brand shows up with consistency and intention.
Content & Creative Direction
Translating a brand's identity into image and narrative through our creative studio, Curated. Visual worlds and campaign stories that are refined, consistent, and culturally grounded.
Research & Hospitality Insights
Identifying the ideas, behaviours, and cultural cues shaping hospitality today, and translating them into clear perspective for brands navigating a complex market.
How we work
Each partnership begins with direct experience. We visit, stay, eat, and observe before a word is written.
Editorial development follows, focused on the spatial, cultural, and human elements that define a place.
Content is produced as an extension of that narrative, ensuring consistency across both editorial and digital platforms.
Who we work with
We collaborate across the hospitality spectrum, including destination hotels and resorts, independent and chef-led restaurants, and concept-driven cafés and cultural dining spaces. In the UAE and beyond, working with brands aligned with global standards of craft and intention.
Partnerships
Commissioned and structured based on scope, with editorial, content, and strategic elements considered together. We work on a limited basis to ensure each feature receives the level of attention it requires.
For partnerships, editorial features, and strategic collaborations: emma@theuaefoodguide.com


